5 Objectives For Your Web 2.0 Strategy

Forrester Research’s blog recently posted “the five basic objectives a company or other organization can hope to accomplish in the social world.”

According to Forrester, “You should pick one or two, then choose your tools and strategies accordingly.”

  1. LISTENING. Finding out what your customers are really saying.
    Best tools are brand monitoring, private communities like Communispace, ratings/reviews.

  2. SPEAKING. Connecting with your customers in new ways, extending PR and marketing.
    Best tools are blogs, podcasts, participation in MySpace/YouTube and other user-generated media.
  3. ENERGIZING. Getting your best customers to evangelize your products.
    Best tools are public communities and ratings/reviews.

  4. SUPPORTING. Helping customers solve their own and each other’s problems.
    Best tools are blogs, forums, wikis.

  5. EMBRACING. Working with your customers to make products better.
    Best tools are communities, user-generated media.

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5 Objectives For Your Web 2.0 Strategy

Forrester Research’s blog recently posted “the five basic objectives a company or other organization can hope to accomplish in the social world.”

According to Forrester, “You should pick one or two, then choose your tools and strategies accordingly.”

  1. LISTENING. Finding out what your customers are really saying.
    Best tools are brand monitoring, private communities like Communispace, ratings/reviews.

  2. SPEAKING. Connecting with your customers in new ways, extending PR and marketing.
    Best tools are blogs, podcasts, participation in MySpace/YouTube and other user-generated media.
  3. ENERGIZING. Getting your best customers to evangelize your products.
    Best tools are public communities and ratings/reviews.

  4. SUPPORTING. Helping customers solve their own and each other’s problems.
    Best tools are blogs, forums, wikis.

  5. EMBRACING. Working with your customers to make products better.
    Best tools are communities, user-generated media.

Sorry, comments are closed for this post.