The IDEO Design Process – an ABC Nightlne Special Report

In July 1999, The ABC Nightline program in the USA aired a special episode on the design firm IDEO. The episode challenged IDEO to design a new and better shopping cart over 5 days, and then followed the team as they designed the new cart.

The episode became a classic for Nightline, and has been one of their most requested video/DVD products ever.

Now someone has placed the whole episode on YouTube – which is probably legally quite dubious. In the meanwhile however, until such time as it gets pulled, we are able to watch the design process at IDEO in 3 parts on YouTube.

The first part is embedded here:

Let me state for the record that I myself happily purchased the DVD from ABC a couple of years ago!

Sorry, comments are closed for this post.

The IDEO Design Process – an ABC Nightlne Special Report

In July 1999, The ABC Nightline program in the USA aired a special episode on the design firm IDEO. The episode challenged IDEO to design a new and better shopping cart over 5 days, and then followed the team as they designed the new cart.

The episode became a classic for Nightline, and has been one of their most requested video/DVD products ever.

Now someone has placed the whole episode on YouTube – which is probably legally quite dubious. In the meanwhile however, until such time as it gets pulled, we are able to watch the design process at IDEO in 3 parts on YouTube.

The first part is embedded here:

Let me state for the record that I myself happily purchased the DVD from ABC a couple of years ago!

Sorry, comments are closed for this post.