One of the huge shifts going on in the world is how easy it is for individual people with an idea and a spark to set up a webpage and start a business getting their ideas out there in to the world.
One of the hiccups though has been the technology.
Business Is Changing
10 years ago, best practice for getting a website online would have been to get a website laid out in a program like Dreamweaver and make it dynamic and interactive using a programming language like Cold Fusion or ASP.Net. And that’s the way many large companies still operate today.
Then open source came along. And people love free, so the open source community thrived and kept adding features that people wanted. Pretty soon, for small entrepreneurs, the best practice technology stack was something like
- A WordPress Blog
- A premium theme like Thesis to make it look and work better
- A range of WordPress plugins to make it work better
- Custom graphic design and coding (CSS, HTML, PHP) or a steep learning curve to learn these technologies because Thesis out of the box is not all that friendly to work with if you want to use it to make websites rather than just blogs
- A membership site plugin for WordPress to control who has access to which pieces of content such as video (after all you don’t want everyone on the web to see your premium training videos or old marketing videos)