Brad Cork of Improving People has developed an acronym called GROWTH to help people understand some of the elements of a culture that fosters innovation. It stands for:
- Great Ideas are encouraged
- Reward and recognition (Great ideas are rewarded appropriately)
- Onwards & Upwards (Creating a positive change culture)
- Work with change (The skill to manage change successfully)
- Trading Rules for Principles (Understand principles are more important than rules)
- Healthy Conflict (Healthy conflict of ideas generates innovation)