GROWTH as a Framework to Develop an Innovation Culture

Brad Cork of Improving People has developed an acronym called GROWTH to help people understand some of the elements of a culture that fosters innovation. It stands for:

  • Great Ideas are encouraged
  • Reward and recognition (Great ideas are rewarded appropriately)
  • Onwards & Upwards (Creating a positive change culture)
  • Work with change (The skill to manage change successfully)
  • Trading Rules for Principles (Understand principles are more important than rules)
  • Healthy Conflict (Healthy conflict of ideas generates innovation)

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