Tag Archive: design approach

The IDEO Design Process – Part 3

The third and final part of the ABC Nightline special episode on the design process at IDEO, viewable from YouTube, is embedded here:

The IDEO Design Process – Part 2 – Brainstorming

In Part 2 of the ABC Nightline IDEO design process episode available on YouTube, the episode focuses on the brainstorming process at IDEO.

The IDEO Design Process – an ABC Nightlne Special Report

In July 1999, The ABC Nightline program in the USA aired a special episode on the design firm IDEO. The episode challenged IDEO to design a new and better shopping cart over 5 days, and then followed the team as they designed the new cart. The episode became a classic for Nightline, and has been…

Designing A Business: Find Your Customers First

A recent post from BusinessWeek Online reminds us that when starting a business, the Field of Dreams approach – “Build it and They Will Come” – is entirely the wrong approach: instead we should first go out and find one or more customers, at the earliest possible opportunity. This may be, perhaps, before we even…

Tag Archive: design approach

The IDEO Design Process – Part 3

The third and final part of the ABC Nightline special episode on the design process at IDEO, viewable from YouTube, is embedded here:

The IDEO Design Process – Part 2 – Brainstorming

In Part 2 of the ABC Nightline IDEO design process episode available on YouTube, the episode focuses on the brainstorming process at IDEO.

The IDEO Design Process – an ABC Nightlne Special Report

In July 1999, The ABC Nightline program in the USA aired a special episode on the design firm IDEO. The episode challenged IDEO to design a new and better shopping cart over 5 days, and then followed the team as they designed the new cart. The episode became a classic for Nightline, and has been…

Designing A Business: Find Your Customers First

A recent post from BusinessWeek Online reminds us that when starting a business, the Field of Dreams approach – “Build it and They Will Come” – is entirely the wrong approach: instead we should first go out and find one or more customers, at the earliest possible opportunity. This may be, perhaps, before we even…